In a major move set to redefine hemp cultivation in the U.S., California cannabis giant Glass House Brands has joined forces with the University of California, Berkeley, to dive deep into the science of hemp. The collaboration, announced this month, focuses on improving hemp genetics, optimizing cultivation techniques, and unlocking the plant’s potential beyond CBD.
While hemp has long been known for its industrial uses—from rope to textiles—the 2018 Farm Bill sparked a new era for the crop, legalizing its production nationwide. But despite the boom, growers have faced challenges: inconsistent yields, unpredictable cannabinoid profiles, and a lack of standardization across hemp varieties.
This is where the Glass House–UC Berkeley partnership steps in.
Drawing from the university’s world-class expertise in plant biology and genetics, researchers will work directly with Glass House’s cultivation team. Their joint mission? Develop high-performing, stable hemp varieties that not only meet federal THC limits but also deliver reliable CBD and emerging minor cannabinoids.
The initiative also aims to address sustainable farming. “We want to make hemp a truly viable crop for farmers,” said Kyle Kazan, CEO of Glass House Brands. “That means producing plants that thrive with less water, are resilient to pests, and offer consistent economic returns.”
UC Berkeley’s role is critical. The university is known for trailblazing discoveries in plant science—think of it as Silicon Valley for agriculture. With this partnership, they’re bringing academic muscle to an industry that’s still working to legitimize itself.
If successful, the program could accelerate innovation in hemp-based wellness products, textiles, and even eco-friendly building materials. In other words, this is more than just a business deal—it’s a bold step toward making hemp a pillar of the American agricultural future.