A New High: THC Beverages Are Changing How Adults Unwind
Cannabis is making its way into the glasses and fridges of Americans in a new form: THC-infused beverages. A fresh survey reveals a remarkable trend—nearly four out of five adults who regularly drink these beverages say they have reduced their alcohol consumption, and over a fifth have quit alcohol entirely.
The survey, conducted by cannabis beverage company Crescent Canna, gathered responses from 1,066 adults aged 21 and older. While the data reflects insights from a specific customer base, the findings align with a broader shift in how people relax, socialize, and manage their well-being.
Less Alcohol, More Clarity: The Substitution Effect
According to the survey results, 77% of respondents reported drinking less alcohol since incorporating THC beverages into their routine. For 21% of them, the change was significant enough to completely eliminate alcohol from their lives.
This trend supports the so-called substitution effect, where individuals replace one substance with another—often perceived as safer or more beneficial. In this case, many are opting for cannabis-infused drinks as a way to unwind without the downsides of alcohol, such as hangovers, impaired sleep, and potential liver damage.
It’s Not Just for Millennials: Older Adults Are Embracing THC Beverages
Contrary to the stereotype that cannabis is a young person’s game, the largest demographic using THC drinks is actually adults between the ages of 35 and 54, who represent 53% of respondents. More than a third of THC beverage users are over 55, indicating that this form of cannabis consumption is gaining popularity across generations.
These findings suggest that the appeal of cannabis beverages spans beyond recreational use. For older adults, the convenience, controlled dosing, and social acceptability of THC drinks may make them more attractive than smoking or edibles.
When and Where People Drink THC Beverages
THC-infused drinks are not just for parties or festivals. The majority of respondents—67%—said they prefer to drink them at home, whether to relax alone, unwind with a partner, or enjoy a quiet evening. Only 20% reported using them in social settings like clubs (14%), parties (6%), or festivals (3%).
This pattern reflects how cannabis beverages are becoming integrated into everyday routines, much like a glass of wine or beer after work. Their discrete packaging, lower THC doses, and lack of smoke or odor make them especially convenient for home use.
Why People Choose THC Drinks Over Alcohol
The motivations behind the growing popularity of THC beverages are both personal and practical:
- 78% said they drink THC-infused beverages to relax and unwind
- 64% said they simply enjoy the feeling these drinks produce
- 59% cited the absence of hangovers as a key benefit
- 52% wanted to avoid the negative effects of alcohol, such as aggression or dehydration
- 51% said THC drinks help them sleep better
These responses point to a shift in preferences: many adults are seeking pleasure and relaxation without compromising their health or daily functioning.
Frequency and Shopping Habits
THC beverages are becoming a regular part of life for many users. More than one in three respondents said they drink at least one THC beverage per week, while 45% consume three or more per week.
Interestingly, two-thirds (67%) of respondents also use other cannabis products on a weekly basis, but nearly a thirdreported using other THC formats either less than once per week or never—suggesting that for some, beverages are the preferred form of cannabis consumption.
In terms of accessibility, 68% of adults said they purchase their THC drinks online, highlighting a growing e-commerce market for cannabis products. This is especially convenient in regions where recreational cannabis is legal, and it mirrors the larger trend of digital-first consumer behavior.
What It All Means: A Cultural Shift in Progress
According to Crescent Canna, THC beverages are used by consumers to complement enjoyable activities—whether that’s winding down after a long day or socializing with friends. In many ways, these drinks serve the same emotional and social needs as alcohol, but with fewer negative side effects.
The findings also come on the heels of a notable development: a leading alcohol industry association recently welcomed a THC beverage company into its membership. This marks a significant moment of recognition—and perhaps a bit of competition—for an emerging industry that may soon redefine social drinking norms.
As THC drinks become more available, better formulated, and widely accepted, they’re poised to carve out a lasting space in modern lifestyles—appealing to health-conscious consumers, social drinkers, and cannabis enthusiasts alike.
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FAQ: THC Beverages and Alcohol Reduction
1. What are THC-infused beverages?
THC-infused beverages are drinks that contain tetrahydrocannabinol (THC), the main psychoactive compound in cannabis. They offer a controlled, smokeless way to experience the effects of cannabis, typically in lower doses suitable for casual or social consumption.
2. Are THC drinks safer than alcohol?
While individual responses vary, many people report fewer negative side effects from THC drinks compared to alcohol, such as no hangovers, better sleep, and less impact on liver health. However, both substances can impair judgment and should be consumed responsibly.
3. Who is most likely to drink THC beverages?
According to the Crescent Canna survey, adults aged 35–54 are the biggest consumer group, followed by those over 55. This suggests that THC drinks are gaining traction beyond the younger, recreational market.
4. How often do people consume THC drinks?
About one-third of surveyed users consume at least one THC drink weekly, and 45% drink three or more per week. Many use them regularly as a substitute for alcohol.
5. Can THC drinks help with sleep or anxiety?
Yes, many users report improved sleep and reduced anxiety as reasons for using THC beverages. However, effects can vary based on the individual and the product’s dosage.
6. Where can I buy THC beverages?
In regions where cannabis is legal, THC drinks can often be purchased at dispensaries or online. In the survey, 68% of users reported buying their drinks online, showing strong demand for digital shopping options.
